I sell things by the case. I don't sell anything individually. Well a customer sent me and order that siad she wanted 2800 CASES of an item. So my warehouse guys call me and ask me to send the order and ask how much. I tell them and they had a cow! Turns out the lady wanted 2800 individual items but was too dense to figure out how many cases that would be. DUH!! We have never done it by the individual item!