I had no idea stores still did gift wrapping, what with their attempts to strip everything down to the basics. Rich people still like service, I guess. But you pay for it. I once bought a dress for my son's wedding at store A that cost $200, but they did do some alterations for me. A couple of months later, I saw the same dress at store B. It was on the mark-down rack for $39.99. The original price on the tag was $69.99. That was some mark-up at store A.