Yesterday evening I went to the Reading (town where I live) Cats Protection League Meeting.
As hubbs and I both work in and are trained in advertising, marketing and PR, we have decided to offer our services to our local CPL volutarily. They have been let down recently by people who agreed to carry out this work for them but for whatever reason have been unable to do so.
We will be placing ads in vet surgeries for homing of cats, talking to local press about interesting cat stories, raising awareness locally about the CPL and what they do, maybe even instigating initiatives such getting school children to sponsor long-term CPL residents for food and vet bills etc.
I've also got a friend who will be able to finish their website, which has been started but never compelted.
Do you know - I feel so good about doing this. I've never done any charity or voluntary work and the fact that I'm helping the little critters I especially have a soft spot for actually means a lot to me.
I think it does to hubbs too - but he is less effusive than I am!
What I'd like is further ideas for raising awareness/fundraising. Any good stories or any good tricks for getting local press interested.
Would it be ok to quote stories from the Cat Site on the basis that full credits are given?
Any ideas welcome!!
As hubbs and I both work in and are trained in advertising, marketing and PR, we have decided to offer our services to our local CPL volutarily. They have been let down recently by people who agreed to carry out this work for them but for whatever reason have been unable to do so.
We will be placing ads in vet surgeries for homing of cats, talking to local press about interesting cat stories, raising awareness locally about the CPL and what they do, maybe even instigating initiatives such getting school children to sponsor long-term CPL residents for food and vet bills etc.
I've also got a friend who will be able to finish their website, which has been started but never compelted.
Do you know - I feel so good about doing this. I've never done any charity or voluntary work and the fact that I'm helping the little critters I especially have a soft spot for actually means a lot to me.
I think it does to hubbs too - but he is less effusive than I am!
What I'd like is further ideas for raising awareness/fundraising. Any good stories or any good tricks for getting local press interested.
Would it be ok to quote stories from the Cat Site on the basis that full credits are given?
Any ideas welcome!!