It's called Kindfull and will have both cat and dog food and treats.
No individual product info yet but the line is supposed to be free of artificial colors, flavors, or preservatives; by-product meals, wheat, corn, and soy.
We're Pleased to Paws and Announce Kindfull, Target’s New Pet Food Owned Brand
corporate.target.com
Target Is Launching Its Own Line of Dog Food — And My Picky Pup Approves
It's Millie-approved!
www.thekitchn.com
No individual product info yet but the line is supposed to be free of artificial colors, flavors, or preservatives; by-product meals, wheat, corn, and soy.