Sierra and I have trusted Natura for years, and, with her little
sister, continue to support and recommend their quality products
although we, unfortunately, are needing to find a new food due to
the change in formula of their Lite cat canned. This is the reply I
received today in response to a recent inquiry to the company. We're
still disappointed about the necessary transition, but as this
offers great promise for a food we may enjoy in the near future, I
wanted to be sure we all received this information. Hope this is interesting to some and perhaps will help others on their quest for the purrfect food!
sister, continue to support and recommend their quality products
although we, unfortunately, are needing to find a new food due to
the change in formula of their Lite cat canned. This is the reply I
received today in response to a recent inquiry to the company. We're
still disappointed about the necessary transition, but as this
offers great promise for a food we may enjoy in the near future, I
wanted to be sure we all received this information. Hope this is interesting to some and perhaps will help others on their quest for the purrfect food!
"Dear Stephanie,
Thank you for contacting Natura Pet Products. I must report that
Innova Cat Lite has been officially discontinued with no hope of
resurrection. The reason why we made this decision is precisely why
you like the food – because it is so low in protein.
Natura never intended Innova Cat Lite to be used as a therapeutic
diet & our only label claim is for it to be fed as a feline
maintenance diet. Nutritional research with cats over the last few
years has shown that adequate protein intake is extremely critical
for cats, and lower protein diets may not be a healthful choice for
normal felines. As part of our original nutritional philosophy we
made a commitment to stay on top of the latest research in dog & cat
nutrition, and to keep our products up-to-date and as healthful as
possible. As such, we made a decision to discontinue Innova Cat
Lite due to its low protein and to formulate 2 new diets (Reduced
Fat & Senior) as replacements.
So, I know that doesn't help you with your situation, but without
spilling all the beans about our new product development program, I
can tell you that we are working on a product that will specifically
address your needs. The bad news is that it will be a year or more
before it will make it to market. In the meantime, I hope that you
can find a therapeutic diet that will work for your kitty.
Thank you for your feedback & support of Natura pet foods.
Tammy Illges
Natura Pet Products
Customer Service"