So my kitties, like most kitties, are completely bonkers for Da Bird. I have never seen them so insane about any toy in my life, they are very intense about catching it and then trying to carry it off. I noticed in particular, when I attach a new replacement feather to it that they go more bonkers than before. The last time I got a replacement pack with a dozen or so replacements in it (we go through them quickly here as I allow my youngest to walk around gragging the wand after a play session as that is her "victory lap" but leads to quickly mangled feathers) I noticed a very distinct smell when I opened it. It was a very musty, animal like smell and I realized it was from the feathers. I wonder if this is part of the reason why our kitties go go nuts for them, if the manufacturer doesn't deodorize the feathers or adds some sort of pheromone to them? Anyone else notice the smell?