Welp. I wanted Reese to scratch her cat tree instead of the furniture. Every time I saw her scratching the carpet or the couch I'd pick her up and put her on the tree, then grab a toy and lure her up the posts so she could 'feel' the sisal rope. There were a few times that she'd scratch it, then I'd pop a treat into her mouth and tell her she was a good girl! This went on for several days consistently. I guess she started building a connection with the scratching and playing. Now the little snot runs and scratches on the side of the chair when she wants my attention! She'll even stop mid scratch to peek around the couch and see if I'm watching. When I get up she runs to her tree or her toys excitedly, ready to play our game. OOPS.