I feed mostly Weruva. I started out by avoiding fish and did so for a long time, but finally decided the hell with it, it was too limiting. I do still avoid most of the fish only flavors. Ailish will still eat no fish/no fish oil flavors when they come up in the rotation. I try to make sure at least every other can she gets is strictly no fish. I don't use BFF or the pouches because the pouches are too much for one feeding and not reclosable, and we DEFINITELY don't prefer leftovers. The TruLux line is a fave of hers, but my store stopped carrying it so I have to order it. TruLux is a little more pricey, but most of them are higher cal than the other Weruva, so you can feed less. I've never done the math to see how the classic and the TruLux actually compare price-wise.