Interesting. It does look a lot like Fancy Feast, and if I still worked at a pet store it looks like something I would probably recommend it as a low cost option to people (especially now that Sheba is more expensive). I would love to find out who owns this brand-there's absolutely no information about it online.I get a lot of emails from chewy got one today about Tiny Tiger, i guess a new wet they have? my guys are not fans of pate, but for any that feed pate it looks very much like fancy feast, ingredient wise. And they have 50% off the first case. might be worth a look.